Tuesday, 29 October 2024

Growing the game

Cowering in the corner, the Carabao (nee League) Cup is whipped into action this week, serving its sole purpose to ensure that a week doesn’t go by without any football being played, or rather, broadcast. 

There has been talk of the competition being withdrawn, some of it by Pep Guardiola, but how exactly would that help, oh master - surely you can’t be advocating a bit of breathing space for the players and supporters, to actually miss the game for a bit, appreciate it?

What people don’t understand is that if you’ve got a good thing going you have to flog it to death before the subscribers, er supporters, lose interest. You’ve got to create overloads, press to the point of strangulation, bully them with goodness.

More is more, momentum the holding midfielder keeping it all together. It’s about educating people. The Super League revolt was a terrible disappointment, and a sad indictment of the average fan’s intelligence. It’s like they don’t want to be force-fed Real Madrid v Juventus twice a season every season! Just harming themselves really. Some people are even against the FIFA Club World Cup! You’d think they’d be grateful to have something on in the summer while we hang around every other year waiting for a World Cup or a Euros or a Copa America or an AFCON or a Confederation Cup. Think of the boost to economies. Of employment. More travel, more accommodation, more games, more pundits - more opinion creating more emotion. Another underwhelming Spurs or Aston Villa player from the 2000s having their scripted say. Can people not see the social media rollercoaster? It’s a tornado of football comment; it’s so clear people need this, yet some choose to deny themselves, to deny others. Only today there have been millions of posts on the subject of injured players.

Sky Sports provides the perfect model. Listen to friend of the game, and friend of the world, Richard Keys, reassuring viewers tuning in for the inaugural Monday Night Premier League episode (Season One.) “Depressing Mondays are a thing of the past”. Now look, we have Friday Night football, 12:30 Saturday football, 5:30 Saturday football, not to mention the enlarged European feasts spread throughout the week - a working week that now brings comfort instead of overrated anticipation. There was once an advert, in between a comedy sketch show, highlighting all the football all of the time. Values that chime perfectly with the modern day.

Reductions should only be made when necessary, and you can see that the Carabao Cup is proof that sacrifices have been made, two-legged games cut, replays banished. It’s a two-way process. We listen. We understand our cherished top teams need to rest the top players so that they are ready for that beautiful expansion of those European games. There’s examples of this in the FA Cup too, a competition where fan priority is again evident: it is there, in the hotly anticipated draw for the next round taking place while the current round is still ongoing. None of that preposterous stuff of (thankfully) old, making people crowd round a radio on a Monday lunchtime - nearly 48 hours after the last piece of action - as if in some desperate scramble for bread. One vision of the future is to stop games mid-flow to make that draw, perhaps during a VAR check. We know there are tedious critics of the VAR system, and once more, here’s a solution. Hear it again: the FA Cup draw read out during a VAR check. It’s mind-blowing, I know.

It’s also called growing the game.




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Growing the game

Cowering in the corner, the Carabao (nee League) Cup is whipped into action this week, serving its sole purpose to ensure that a week doesn’...